The lights inside AT&T Stadium burned brighter than ever, but the real headline wasn’t on the field. It was the two words displayed high above — “Not Woke.” In an instant, Jerry Jones, the outspoken owner of the Dallas Cowboys, had turned a regular game night into a national talking point.
The crowd’s reaction was electric and divided. Some fans rose to their feet in roaring applause, capturing the moment on their phones. Others sat still, unsure whether to cheer or cringe. It was clear that Jones’ message had landed — but not everyone agreed with what it meant.